TripAdvisor releases TripBarometer Study
December 22, 2015
TripAdvisor last week announced the results of their latest TripBarometer Study. The TripBarometer study is the analysis of more than 44,000 survey responses from travellers and the hotel sector worldwide.
- Australians lead the pack with the biggest travel budget of around AUD15,000 whilst the global average sits at just over AUD7,000
- 49% of Australian travellers will be spending more because they are planning a longer trip, with 42% citing that their reason for spending more is because they have been saving up for their next trip
- Special offers determine the choice of destination for half of all travellers
- 63% of global travellers will look elsewhere if a hotel does not have air-conditioning, making it the number one deal-breaker for booking decisions, ahead of the property’s Wi-Fi offering. Over a third of Australian travellers (41%) will look elsewhere if the accommodation they’re considering doesn’t have a kettle, tea bags and coffee