Regional tourism funding needs to be a priority
December 22, 2015
TRA release of the NVS Report showed that domestic tourism grew strongly in the year up to September 2015, but while growth in visitor nights was at an impressive 7%, the figures covered up some uneven performances, especially in the contrasting fortunes between cities and regional/remote destinations.
The strong domestic results complement sustained inbound growth, and the impact of the dollar has become more pronounced with the number of Australians holidaying overseas falling 1% during the year ending September 2015, after growing by 132% between 2006 and 2014. This is the first decline in the number of Australian resident holidays overseas since 2003.
The strong NVS figures translated into 10% growth in the number of nights in hotels, motels and resorts. However, while regional performances have generally improved, some regional areas lagged behind their city counterparts, with Victorian regional visitor nights down 2.3% compared to metro growth in visitor nights of 9.5%. In NSW, regional visitor nights grew 2.4%, but this contrasted with metro visitor night growth of 6.9%.
The key issues remain addressing the high seasonality of demand in regional NSW with investment in regional infrastructure, the attraction of events and investment in strategic marketing campaigns. Please click here for a copy of our media release.