Business Events investment pays dividends
The City of Sydney will be injecting another A$1.5 million into Business Events Sydney (BESydney) between 2017 and 2021, after a successful and strong return from their initial $1.5 million investment during 2014-16 that has helped secure events for Sydney. TAA was instrumental in approaching City of Sydney to advocate for their initial investment in Business Events Sydney. This resulted in 24 events being secured worth more than $70 million in direct expenditure, equivalent to a return of more than $90 for every $1 invested. The City of Sydney’s initial investment has proven effective in helping to activate Sydney’s city precinct during the development of the new International Convention Centre Sydney and Darling Harbour precinct.