TAA National Board Members


Mr. Martin Ferguson AM – Chair

Martin Ferguson has a long history of work in tourism policy. Martin was elected as a Member of the Federal Parliament in the seat of Batman and served as a Shadow Minister in a range of portfolios including tourism. On the election of the Rudd Government in 2007 Martin was appointed Minister for Tourism, a role he served in until February 2013. In his time as Minister, he implemented Australia’s 2020 Tourism Strategy, chaired the Tourism Minister’s Council, maintained a strong focus on investment in tourism infrastructure through Tourism Australia and Austrade links, encouraged the development of the Chinese tourism market to Australia and greater employment of Indigenous Australians in the tourism industry.

Martin has an honours degree in economics from Sydney University. He was appointed a Member of the Order of Australia in June 1996 for his contribution to working people.

Bradley Woods High Res Square Image

Mr. Bradley Woods – CEO Australian Hotels Association WA

Bradley Woods is recognized as one of Australia’s leading political advocates for the hotel, tourism and hospitality industry. Bradley is the CEO of the Australian Hotels Association WA and the TAA National Executive Director for Government and Parliamentary Affairs. Bradley has over 25 years’ experience in the Federal and State government relations and advocacy and has specialised in the hotel, hospitality and tourism sector since 1993. As TAA National Executive Director for Government and Parliamentary Affairs, Bradley is responsible for co-ordinating Federal Government advocacy and engagement on national policy issues affecting the hotel and accommodation sector.

Mr. Dave Baswal – Managing Director ANZ of Ovolo Hotels Australia

Currently the Chief Operating Officer and Chief Financial Officer of Ovolo Hotels Australia, Dave brings with him over 15 years’ experience within the hospitality industry. An exemplary hospitality executive who creates strategic alliances with organisation leaders. With a proven experience in operations, strategic finance, corporate treasury, project management, distribution, IT, audit, financial analysis, sales and marketing within hospitality industry. Dave joined Ovolo Group’s Australian team with a goal of driving the Hong Kong-based brand’s further expansion into the Australian market.

Dave has been instrumental in leading design and development initiatives for all new Australian based Ovolo Hotels including spearheading recent design projects for Ovolo Inchcolm Brisbane, Ovolo Nishi and the new Emporium hotel to be re-branded shortly.

Dave is an effective communicator, and a member of CPA Australia. With a Masters in Professional Accounting and Masters in International Tourism and Hospitality from Griffith University in Gold Coast in addition to Bachelor in Hotel Management, Dave brings a wealth of knowledge and experience to lead the Ovolo Australia Team.

Mr Geoff York – CEO & Group Director, Hotels, Crystalbrook Collection 

Geoff York joined Crystalbrook Collection in mid 2017, responsible for leading the hotel division of the business and in mid 2019 was appointed Acting CEO for the group. Geoff has more than 35 years’ senior hospitality experience with extensive corporate level and General Manager operational expertise gained working throughout Australia, South East and North Asia.

Throughout his career, Geoff has held senior positions with Event Hospitality and Entertainment, Accor, Hilton and Southern Pacific Hotel Corporation. In 2012 he was awarded HM’s General Manager of the Year- Australia and properties under his leadership have been recognised in State and National Tourism awards

Mr. Graham Perry – Managing Director, Best Western Hotels & Resorts Australasia

Appointed as Managing Director, Best Western Hotels & Resorts, Australasia, Graham also fulfills the role of Managing Director, BWH Group, Australasia, a new entity formed following the acquisition of World Hotels in March 2019 with responsibility for World Hotels, Best Western and Sure Stay. 

Since his arrival to Australia in the mid 1990’s, he has worked with Ansett Australia as Chief Executive Officer, Traveland, and CEO at See Australia with a focus on growing domestic tourism. Since the organisations founding of Tourism Australia Graham has worked as Managing Director Classifieds at Fairfax Digital and CEO Inland NSW Tourism. He has also operated as Commercial Advisor to a number of successful leading edge travel start-ups including eRoam and Loft Digital.

Mr. Norman Arundel – Director Hotel and Resort Operations, EVENT Hospitality & Entertainment Limited

Norman has been Managing Director of Rydges Hotels & Resorts at Event Hospitality & Entertainment Limited since January 29, 2007, moving into his new position as Director Hotel and Resort Operations, EVENT Hospitality & Entertainment Limited in 2017.

Norman is a hotel and travel industry professional, with experience working throughout Australia, New Zealand. He has held General Manager positions in nine hotels and Resorts, including 2 years as General Manager of Australia’s largest integrated Resort.  

Mr. Peter Crinis – Chief Operating Officer, Hotels, Retail and Food & Beverage, Crown Hotels

Peter Crinis is one of the longest serving and most experienced General Managers in the Australian hospitality industry. He joined Crown in 1997 as the Rooms Division Manager for Crown Towers and was quickly promoted to General Manager 12 months later.Due to his extensive business knowledge and leadership.

As the current Chief Operating Officer, Hotels, Retail and Food & Beverage for Crown Hotels, Peter guides new developments and the application of brand and operating standards for the Crown Hotels & Retail group.

Prior to joining Crown, Peter held a number of senior positions with Hyatt International in Australia and overseas and has served on a number of industry Boards.

Mr. Robert Dawson – Area Vice President, Hyatt Hotels & Resorts International Operations

Robert Dawson was appointed to his current role as General Manager, Park Hyatt Melbourne and Area Vice President in December 2009 and oversees the operations of the pacific hotels and related functions. Prior to taking up his appointment in Melbourne, Robert held senior management roles with Hyatt over the last 24 years in Perth, Johannesburg, Singapore & London managing a range of Hyatt brands.

Before joining Hyatt hotels, Robert who was educated in England held a number of positions in luxury hotels in Europe and the Caribbean.

Mr. Sean Hunt – Area Vice President – Australia, New Zealand & Pacific, Marriott International

Sean commenced his current role of Area Vice President Australia, New Zealand and Pacific, Marriott International in late 2016 and continues as a Managing Director of Sheraton on the Park. Sean Hunt has more than 25 years of international experience with Starwood Hotels & Resorts, including assignments in Australia and Asia. 

Starwood Hotels & Resorts Worldwide is one of the leading hotel and leisure companies in the world with 1,000 properties in 100 countries and approximately 145,000 employees.

Ms. Tracy Atherton, Group General Manager, Jackalope Hotels

After graduating Hotel School in the UK in 1992, Atherton joined Hyatt International, where she spent 10 years with them starting at The Hyatt Carlton Tower in London then relocating to Australia to work at Park Hyatt Sydney and then moving to Melbourne as part of the pre-opening team of Park Hyatt Melbourne.

Following a myriad of successful stints in luxury hotels, in 2016, Atherton joined Jackalope Hotels as Group General Manager, overseeing the 2017 opening of Jackalope’s debut property on Victoria’s Mornington Peninsula. Shortly after opening, Jackalope was awarded “Hotel of the Year”, “New Hotel of the Year”, and “Regional Hotel of the Year” by Gourmet Traveller.

Atherton is currently also overseeing the development of Jackalope Hotels’ second property, scheduled to open in Melbourne’s Flinders Lane in 2020.